Paralympic Gold Medallist & High Performance Specialist
Performance Consultant | Performance Coach | Event Host | Author | TV Presenter
About Me
Danny Crates delivers high-impact keynotes that challenge the way organisations think about performance.
Most teams focus on results.
Danny helps them focus on the performance required to achieve them.
Drawing on over 25 years of experience, from Paralympic gold to working with global organisations, he brings a practical, no-nonsense approach to performing under pressure.
His sessions go beyond inspiration.
They give audiences the clarity, mindset, and tools to execute consistently and deliver when it matters most.
🏅 Paralympic Career
Danny Crates competed at the highest level of international athletics for over a decade, achieving success across Paralympic, World and European competition.
His career was defined not just by medals, but by the discipline, focus and standards required to perform under pressure when it mattered most.
Career Highlights
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Paralympic Gold Medallist — Athens 2004 (800m)
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Paralympic Bronze Medallist — Sydney 2000 (400m)
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World Champion — 800m (2006)
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World Indoor Champion — 800m (2003)
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European Champion — 2001, 2003, 2005
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World Record Holder — 800m (2004–2008)
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Great Britain Flag Bearer — Beijing 2008 Paralympic Games
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Ambassador London 2012
These experiences now underpin Danny’s work with organisations, providing a real-world understanding of what it takes to prepare, execute and deliver at the highest level.
From Setback to Performance
At 21, Danny was pulled from the wreckage of a car, carrying his own arm.
What followed wasn’t a return to the life he had before, but the rebuilding of a new one.
Through sport, Danny rebuilt his identity, confidence and direction, first through rugby, then through athletics, ultimately becoming a Paralympic gold medallist and world record holder.
But the real lesson wasn’t resilience alone.
It was understanding how to perform when conditions are far from perfect, how to adapt, refocus and execute when it matters most.
That belief now underpins everything Danny delivers.
Working with Organisations
Danny works with global organisations, leadership teams and speaker bureaus to deliver high-impact keynotes, workshops, performance consulting and coaching.
His work is built around a simple but powerful principle:
When you focus on the performance required, results take care of themselves.
Through his keynotes and frameworks, Danny helps individuals and teams:
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Perform consistently under pressure
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Shift from outcome-thinking to execution
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Build high-performance cultures
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Create clarity, focus and accountability
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Deliver results through daily standards and behaviours
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His approach combines elite sport experience with real-world business application, ensuring every session is engaging, practical and immediately relevant.
Beyond the Stage
Danny is also the founder of 1404 Performance, a consultancy focused on helping organisations build and sustain high-performance cultures.
Working alongside industry experts, he supports businesses in embedding the mindset, behaviours and standards required to deliver consistently, not just in key moments, but every day.
Media & Broadcasting
Alongside his work in business, Danny is an experienced TV presenter and broadcaster.
He has worked with organisations including the BBC and Channel 4, covering major global sporting events such as the Paralympic Games.
This experience enhances his ability to engage audiences, read the room and deliver with confidence, energy and clarity on any stage.
Danny Crates delivers keynotes, workshops and performance programmes that create lasting impact.
Ready to unlock high performance in your team?