Coaching | dannycrates

Executive Coaching for Resilient, High-Performance Leadership

Danny Crates is an executive performance coach for senior leaders, founders and teams operating in high-pressure, high-stakes environments. He specialises in helping leaders navigate complexity, build resilience, and perform with clarity, confidence and consistency.

Drawing on his experience as a Paralympic champion, world-class keynote speaker and advisor to leadership teams internationally, Danny brings a unique blend of lived experience, high performance principles and practical leadership insight.

Why Leaders Work With Danny

Danny supports leaders who want to:

Improve clarity and decision-making under pressure
Develop sustainable high-performance habits
Lead effectively through uncertainty, transition and growth
Strengthen self-awareness, communication and influence
Prevent burnout and regain focus, direction and confidence
Build resilience across their team and wider organisation

His coaching is practical, outcome-focused and tailored to both the individual leader and the challenges they’re facing.

A Coaching Style Grounded in Real-World Pressure

Danny has spent over 25 years performing under extreme pressure, first as a Paralympic gold medallist, then as a speaker working with global businesses. His coaching approach is built on the same principles that underpin elite performance:

Clear thinking under pressure
Rapid recovery after setbacks
Focus on controllables
Resilience through uncertainty
Consistent high performance over time

These tools give leaders a practical system for performing at their best, even in challenging environments.

How Coaching Works

All coaching programmes start with a complimentary 30-minute strategic conversation — an opportunity to clarify goals, understand current challenges and ensure the partnership is the right fit.

Coaching is delivered via Zoom or Microsoft Teams, with in-person sessions available on request.

Coaching Packages

Gold Package — Leadership Reset Intensive

A focused two-day coaching programme designed to create rapid clarity, reset direction and build a sustainable high-performance plan. Delivered over consecutive or separate days.

Silver Package — Performance & Leadership Development

Six 1-hour coaching sessions with ongoing support between sessions. Ideal for leaders driving change, stepping into new roles or building long-term resilience habits.

Bronze Package — High-Performance Momentum

Six 1-hour sessions designed to help leaders build momentum, stay accountable and achieve specific performance or leadership outcomes.

Book a Strategic Conversation

If you’d like to explore coaching with Danny, book a complimentary 30-minute conversation to discuss your goals and determine the right approach for you.

To arrange your consultation or request further details, please get in touch.

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WHAT PEOPLE SAY

“Over the past year, I have had coaching sessions with Danny Crates to focus on my career development. When Danny and I began the coaching sessions, I was a Class Teacher and Phase Leader. As part of the sessions, Danny and I discussed how I would further my career and prepare for the next potential role. Since, I have taken on the role of Acting Assistant Headteacher and have recently been appointed as Deputy Headteacher. The coaching sessions enabled me to consider my strengths and areas of development before deciding actions. I have benefitted greatly from the coaching sessions with Danny. Each session has been very positive and has contributed significantly to my appointment in both senior leadership positions. I feel that I am now more self-aware and as a result, am a more effective leader. I am looking forward to continuing with the support as a I prepare to transition into my next role.”

Joanne - Headteacher

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