Personal Performance and Personal Development Coaching

Having had the honour of being an international athlete, I understand what it takes to be successful and how important it is to have a clear understanding of your goals and how to achieve them.  I also understand first-hand how to overcome adversity. After losing my right arm in an horrific road crash in 1994, I then went on to reach the pinnacle of my career winning Paralympic gold and breaking the 800m World Record. 


Coaching with Danny


We spend our lives setting goals, some we engage with and give our full attention, some are pipe dreams that vanish before they begin.  Working with me will enable you to identify the areas of you life you want to improve.  From this point of clarity, working together we can turn your goals into reality.


During the sessions you will:


Work to set clear and achievable goals and set manageble steps to help you achieve them.   We will work to remove any barriers and challenges that could be holding you back.

How does it work?

During the current Covid situation all coaching sessions will be held over zoom or phone.  Prices and packages are reflective of this. 


I offer a series of options:  

1 off coaching session £99 p/session

6 session Package £499 (pay for 5 and get 1 free)

10 session Package £799 (pay for 8 and get the 2  free)


Sessions typically last around 45 - 60minutes


Optional extra phone and email support between sessions.

Is coaching just for elite athletes and successful people in business?


No, the fact that they are successful in their chosen field means they were probably coached on their journey and continue to be so.  Most successful people have coaches and mentors.  It is about taking time out from our busy lives to focus on how we can move forward.  That’s the power of coaching.  My job is to help you set your goals, overcome any challenges and most importantly stay focused and motivated throughout the journey.

To book your free 30min consultation to see if coaching is for you, please contact me.


“Over the past year, I have had coaching sessions with Danny Crates to focus on my career development. When Danny and I began the coaching sessions, I was a Class Teacher and Phase Leader. As part of the sessions, Danny and I discussed how I would further my career and prepare for the next potential role. Since, I have taken on the role of Acting Assistant Headteacher and have recently been appointed as Deputy Headteacher. The coaching sessions enabled me to consider my strengths and areas of development before deciding actions. I have benefitted greatly from the coaching sessions with Danny. Each session has been very positive and has contributed significantly to my appointment in both senior leadership positions. I feel that I am now more self-aware and as a result, am a more effective leader. I am looking forward to continuing with the support as a I prepare to transition into my next role.”




Joanne - Deputy Headteacher


Get in touch...

For more information or to check Danny's availability.


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