As a professional athlete for 12 years, during which time I represented Great Britain at three Paralympic games, I understood what it took to be successful.  I had to know that when I stood on the start line I had done everything I could to prepare for that moment. That is the only way I could truly believe that I could win.

Success in business is no different. Yes, having a goal is important, but I believe the reasoning behind the goal is the key to success. How can you inspire yourself or your team to perform if they do not buy into the goals of the business?

I have been delivering keynote presentations for over 14 years now for many large organisations around the world, such as Lloyds, Adecco, Visa, Deloitte, Coca-Cola, Weetabix, Thompson Reuters and Wilson James. My presentations are built around my five key elements to success and delivered in a way that captivates and motivates.

I do not believe you can tell people how to achieve their dreams, both personal and professional. But what you can do is motivate and inspire. And show that if you dare dream and follow my 5 steps, anything is possible. Who would have thought 20yrs ago, this slightly podgy Essex boy that often drank a bit too much could ever dream of becoming a Paralympic champion and World record holder. I did!


Key topics include

Overcoming hurdles

Team work


Maintaining success and building from failure

The power of the individual

Personal Performance, Commitment, Excellence, Achievement

Brand ambassador



Paralympic icon and world record holder Danny Crates is widely considered one of the greatest British disability athletes of all-time. After losing his right arm in a horrific accident in 1994 at just 21-years-old, Danny moved into Paralympic sport and quickly began to dominate – famously winning gold in the men’s 800 meters T46 final at the Athens 2004 Paralympic Games, a year which also saw him set a new world record. It was the highlight of a glittering career that saw Danny win every major title in the sport including the World Championships, European Championships and Paralympic World Cup.

The Essex-flyer later received the prestigious honour of carrying the British Flag at the Opening Ceremony of the Beijing 2008 Paralympic Games as he led out the ParalympicsGB team.

Danny has also become a leading media personality, most notably when he played a lead-presenting role during Channel 4’s BAFTA-winning coverage of the London 2012 Paralympic Games.

Most recently Danny hosted his own widely acclaimed BBC radio show as well as Ch4’s coverage of the 2013 World Athletics in Lyon.

He has also published his autobiography “Danny Boy” which was chosen as the Evening Standard top Sports Book of the Year 2012.

Simply put, Danny is one of life’s natural characters and will speak openly and from the heart.

Danny shares his experiences readily with others – from schoolchildren to corporate executives – engaging any audience with his easy-going nature and indefatigable optimism. As a winner and achiever, Danny is an excellent speaker and motivator.


Danny is available for

Event Hosting

After Dinner speeches

Award ceremonies

Business and corporate events

Motivational speaking

Presentation evenings

Product endorsements